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January 12, 2015

Boston’s Bridj: another innovative addition to local transit

In Boston, a private shuttle service is revolutionalizing urban trips. Bridj moves passengers between Kendall Square, Brookline, Allston, Back Bay, Downtown, South Boston, and the Innovation District for a flat fare of $3. The company has been in operation for less than a year: founder Matthew George, age 23, launched in June 2014. Bridj aims to fill the gap between existing public transit routes and demand-driven services like taxi upstart Uber.¬†And like Toronto crowdsourced Line Six, Bridj aims to alleviate the alienating, often uncomfortable service characteristic of many mass transit service operators. Bridj vans have wi-fi, comfortable seating, and as of today¬†introduced a new app to allow users to book trips in advance and track the shuttle in real time. The company promises that users’ walk to a shuttle will always be less than 12 minutes.

Will demand-based services, driven by users’ data, revolutionize transit? Can they fill the gaps left by transit underfunding? And can they offer what traditional transit has not–a more pleasant experience?

 

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